"I've had an accident!"
Underdog is a dog who has served as mascot for National Accident Helpline from September 2010 to August 2015.
He is voiced by Joe Pasquale.
Underdog is a medium brown dog who has a bandaged arm, leg and ear (though in earlier adverts, there were three different designs; a dark brown version with a broken leg, a cream version wearing a neck brace and an orange version with a broken arm). Underdog is seen asking for compensation for the accident they had to a unseen person (voiced by Brian Blessed). After he is refused compensation, Underdog declares that he will go to National Accident Helpline. Blessed's character will act in surprise at this and/or try convince not to go through with it, only for Underdog to refuse.
In September 2013, 2 new adverts were released with Bad Dream & Revolving Doors. Underdog has appeared in a black & white city with an unseen person (voiced by Brian Blessed).
In October 2013, Another new Underdog advert is No Win, No Fee & No Risk Guarantee.
In January 2014, The Big Books advert features Underdog and a unseen person, at the nearly end, we saw Underdog falling off the books.
In March 2014, The Red Tape advert saw the unseen person giving red tape to Underdog, but he was not getting tangled by red tape.
In June 2014, The Connect, Click & Claim advert saw Underdog getting out of the tunnel and he saw a big laptop.
In March 2015, 3 new adverts were released with Justice Express with a train in 1 & a bus in 2. Make NAH Port of Call, Underdog sees the unseen person’s eye on the microscope & we see Underdog next to the ship.
In June 2015, The unseen person was removed from the adverts & Underdog is finally now in his own in Loudhailer & Aquarium adverts.
Trivia[]
- Underdog was created by Aardman & agency CST The Gate, who are most well known for creating Wallace and Gromit.
- Underdog's design is similar to the characters in Rex The Runt, which was created by Aardman and production company BBC Bristol.