The Ad Mascot Wiki

Tony the Tiger is the advertising mascot of Kellogg’s Frosties, which is a breakfast cereal. In the USA, the cereal is known as Kellogg’s Frosted Flakes. Tony the Tiger was introduced in 1951 and was created by Eugene Kolkey and Leo Burnett. Tony’s catchphrase is "They're grrreat!", coined by the late Thurl Ravenscroft, his original voice, from 1953 until his death in 2005.[1]

Appearance[]

Tony is an anthropomorphic tiger of with a Muscular Body. He wears a red neckerchief with his name written on it. His eyes have been shown as either white or yellow, but the pupils have always been black.

The original Tony had a round face, no muscles, and a gingham-pattern neckerchief with no name on it. Today's Tony began to take form in the 1970s

Marketing[]

Tony has been advertising Frosties since 1951. That year, he advertised Frosties with radio and TV personalities of the time. In 2001 A series of commercials where aired Titled "Supercharged" which featured Tony doing a activity (such as working out or doing the high dive) but would either fail or get scared but would eat Frosted Flakes and eating them would give him Superpowers Such as Shapeshifting Super Strength and Flight.

Marketing gallery[]

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Supercharged: Gym[]

Supercharged:Hammock[]

Supercharged: Soccer[]

Supercharged: High dive[]

Supercharged: Basketball[]

Supercharged:Ice hockey[]

Supercharged: Water Skiing[]

Supercharged: Snow Skiing[]


Supercharged: Thunder[]