The Money Calm Bull has served as the mascot of moneysupermarket.com since June 2020.
In his debut advert, which was narrated by Matt Berry (the narrator of the company's adverts since 2019), the bull is shown to act calm in various situations (e.g. a noisy children's party, being shouted at by a drill sergeant, standing on a frozen lake with the ice starting to break and plummeting to the ground from a tower after the chord snaps on the window cleaner stand he is on). Berry explains that the reason for the bull being calm was due to him knowing that his bills are under control with moneysupermarket. The advert ends with the bull riding on a meteorite approaching Earth.
The bull later appears in shorter adverts, also narrated by Berry.