The Animal is the stop-motion and CGI animated mascot of pork sausage snack Peperami since 1993. He is a living Peperami who speaks with an English accent and in most adverts is seen harming himself: eating his own arms (Cannibal), jumping into a blender (Noodles), pulling himself apart (Tender) and putting himself on a skewer and jumping onto a barbecue (Barbecue).
Animal was voiced by English actor and comedian Adrian Edmondson (known for playing Vyvyan in The Young Ones and Eddie Hitler in Bottom) from 1993-2010 and since 2014 by Scottish actor and impressionist Enn Reitel (who does a impression of Edmondson).
Animal isn't the only living Peperami as in the late 1990s there was two short-lived Peperami products called Peperami Cheezie which featured a yellow Peperami who worked as a DJ and Peperami Gobbler which featured a female Peperami.
Animal has also been shown to have family. One advert titled "Toy" reveals that Animal's parents are a cow ("Mum") and a pig ("Dad"). In an advert for Peperami Lunchbox Minis titled "Death", he has a son called Junior whilst in two adverts for Peperami Nibblers, he has several young children whilst a picture shows his wife.
In April 2014, while Jack Link’s appointed Peperami & BiFi by Unilever in February, A new advert titled "Waste" shows the Animal watching someone wasting food on the news, but he hold his 5-a-day hand and he ate it.
In April 2015, The Animal was joined with two Animals, He was flying through the checkout.
In April 2018, The Animal appeared on two new adverts for Peperami to win Wicker Man from Alton Towers & The Walking Dead from Thorpe Park prizes.
In November 2018 and July 2019, Animal was joined by two other Peperamis; Beef (who is the mascot of Beef Peperami) and Chicken (who is the mascot of Peperami Chicken Bites).
In May 2021, Peperami launched a new look & the 2007 logo’s outline was removed, The Animal is still in use.
In April 2024, The Animal went back to stop-motion in a new campaign called “The Snack Wormhole”. He appears in 5 various adverts which has the Animal inside of a man’s head.
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Trivia[]
- The Animal is one of two mascots to be voiced by Adrian Edmondson. The other being Stanley the Dachshund, the mascot of health and life insurance company Vitality.
- In 1996, Microtime released a promotional video-game for the MS-DOS[1] based on The Animal. It was an adventure game in which the player would control the anthropomorphic Peperami as he explores the town of Snackopolis.
- Up until 2007, The Animal was shown in what appears to be a mental asylum.
- Peperami is "still using the Animal mascot on the website.
Once, The Hall Of Advertising (a advert channel on YouTube) made a April Fools joke by making a 2004 ad for "Peperami Diet" which was a lighter Peperami.
Peperami Diet - Ballet (2004, UK)
The April Fools joke.
- Once, Uniliver made a perfume called Parfum De Peperami or Mari Pepe for Valentines Day of 1996, which smelled like meat.
- The ad had audio of The Animal saying "Aaaaaahh, The Scent Of The Animal!" A variant had a french announcer saying "Parfum De Mari Pepe, C'est un petit bout d'animal" which turns into "Parfum De Peperami, It's a bit of an animal". Translation: "Perfume of Mari Pepe, It's a little piece of animal."
- The lady says "**** me!" instead of "Stone me!"
- There is also The Animal laughing in the background.
- The lady says "**** me!" instead of "Stone me!"
- The ad had audio of The Animal saying "Aaaaaahh, The Scent Of The Animal!" A variant had a french announcer saying "Parfum De Mari Pepe, C'est un petit bout d'animal" which turns into "Parfum De Peperami, It's a bit of an animal". Translation: "Perfume of Mari Pepe, It's a little piece of animal."
Peperami - Touch (1996, UK)
The ad.
Peperami - Touch (v2, 1996, UK)
The variant.
- According to a demo reel, The first adverts were "Horror" "Cannibal" "Jumpscare" "Hot" "TV" and "Bag." But "Kebab" "Mini" "Wideboy" "Street" "Crisps" and "Christmas" should have appeared in a second demo reel.