Sloth

Sloth is the mascot for mattress company eve Sleep. Sloth's design is a plush toy sloth. It was introduced in 2019 as part of eve's '#wakeupdancing' campaign. In Sloth's ads, it awakes after a good night's sleep on an eve mattress. It then proceeds to dance around the bedroom to Moloko's Pure Pleasure Seeker. After a lot of people said they wanted a sloth, eve began to sell a plush toy of Sloth. The sloth came in a drawstring bad with the word 'sloth' on it as well as a 'passport' which stated facts about the sloth such as birthday, birthplace and favourite dance move. Even though eve do not air ads with Sloth anymore and don't sell the toy either, Sloth still remains as the company's mascot on their website. Sloth's page on the eve website states that 'sloth will be back soon' and 'while we’re waiting for our beloved sloth to dust off its old dancing shoes for the comeback of the year – which will obviously be bigger than Strictly... Stay up to date with how to get your hands on one by tapping the button below. *mic drop*' The button below says 'GIVE ME SLOTH' and would've taken you to buy the Sloth toy when clicked, the page is now defunct and redirects to the eve website.