Ralph is the current mascot for breakfast cereal brand Alpen. He was introduced in March 2025 as part of Alpen's 'It's The Grown Up Thing To Do' campaign. Ralph's design is a large red furry monster reminiscent of the Honey Monster. In the ad, he says 'I've been in the cereal mascot game for 30 years' and showcases pictures of him as a younger mascot on his wall, despite this being the first time we've ever seen Ralph. He also states that all he wants these day is a bowl of muesli and that muesli is 'delicious, balanced, well-rounded, grown up'. He then says 'I love Alpen' in a more monster-ish voice before burying his face into the bowl of Alpen as muesli flies everywhere. Ralph proceeds to apologise, saying 'sorry, old habits' in his normal voice, meaning that he ate like that in his younger years and memory kicks in sometimes during his grown-up years. At the end of the ad, he describes Alpen as 'the grown up thing to do' which is where the campaign name comes from.
Ralph holding a box of Alpen
Ralph at the table with his bowl of Alpen