Pascal is the main antagonist in the 2018 Aldi Christmas advert.
He kidnapped Katie, Jasper, Chantenay and Baby. Kevin saved them from being kidnapped, the parsnip falling off into the bowl of nuts.
He also appeared in the Magic Mirror, AuberGenie and Little Red Riding Hood adverts, and at the end of the Little Red Riding Hood advert, Pascal was held off one of the reindeer's antlers, referencing the end of the 2016 Kevin the Carrot advert.
Pascal along with many other previous Aldi Christmas characters cameoed at the beginning and end of the 2023 Kevin and the Christmas Factory advert campaign.