The Ad Mascot Wiki


Neal the Sloth was the mascot of sofa company Sofology (formerly Sofaworks) from 2013 to 2017.

Neal was silent but the adverts were narrated by actor Craig Cash.

He is a three-toed sloth who in adverts was seen relaxing on sofas knowing that he doesn't have to pay a high price for them.

Toy versions of Neal were sold in Sofology when customers purchased a sofa.

Neal would also appear in sponsorship adverts for the company when it was sponsoring Gogglebox.

According to Sofology's Twitter account, Neal retired to Costa Rica (where sloths are native to) in 2017.



  • The animations were made by Jellyfish Pictures, and based on the original motion reference sequences performed by the actor Jeremiah Krage.