The Ad Mascot Wiki

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Mowbli is the mascot of British mobile phone retailer Carphone Warehouse.

He is a living mobile phone.

Mowbli originally served as mascot for Carphone Warehouse in the early 2000s until 2008. He later returned in 2018.

In the early adverts, Mowbli resembled a Nokia phone with a keypad. However since 2018, he has resembled a touchscreen phone.