The Ad Mascot Wiki
The Ad Mascot Wiki
Morton Salt Girl
The current version of the Morton Salt Girl, introduced in 2014.
Brand: Morton Salt
Nationality: United States
Years active: 1914-present
Appearance and age
Species: Human
Age: Between 7 and 9 years old
Hair color: Blue and white (1914-1941), yellow and blue (1941-1956, 1968-2014), yellow (1956-1968, 2014-present)
Eye color: Blue
Personal information

The Morton Salt Girl is the official mascot of Morton Salt. She was introduced in 1914 and is always seen holding an umbrella and a pouring salt container, referring to the company's slogan "When it rains, it pours" (referring to how Morton Salt stays free-flowing even in rainy weather after they began adding magnesium carbonate as an absorbing agent to their table salt in 1911 so it poured freely).


The Morton Salt Girl is a human female between the ages of 7 and 9 years old. She has always been seen wearing a dress and holding an umbrella and a pouring salt container in rainy weather. However, her hairstyle and dress have changed throughout the decades. Since 1968, she has had a bob haircut and worn a plain dress. Up until 1941, she was coloured in only blue and white, yellow was added to her colour scheme that year and has remained since. The most recent version of the girl was introduced in 2014 for the character's 100th anniversary and is a cleaner version of the 1968 girl.