Moley

Moley is the mascot for dessert brand Ambrosia. It was introduced in 2020 in Ambrosia's 'Devon Knows' advert. In the ad, Moley comes out of its molehill and grabs on to the string of a balloon flying by. The balloon flies Moley over lots of countryside, by some birds and a cow he waves to before flying into a raspberry bush. The balloon comes out of the bush and we see that Moley took a raspberry from it. The balloon then flies Moley over two women's picnic. Moley sees that the women are pouring a tin of Ambrosia custard over a bowl of fruit so the balloon flies Moley by the pouring custard and it runs the raspberry under the custard and flies off with a custard-covered raspberry. The women are surprised and Moley holds up the raspberry in celebration. At the end of the ad, Moley finally lands in front of a house as the voiceover says 'Devon knows how they make it so creamy' which is Ambrosia's famous slogan. Ambrosia also held a promotion where people who purchased Ambrosia custard could win a cuddly toy of Moley.