The Ad Mascot Wiki
Advertisement
Malcolmthemountie

Malcolm the Mountie appeared in UK adverts for Canadian brewery Labatts in the late 1980s to early 1990s.

He was portrayed by Tony Slattery.


He was a Royal Canadian Mounted Police Officer (Mountie) who in every advert would feature him doing what it took to drink Labatts lager and succeeding.

In 1990, a Christmas advert was aired featuring Malcolm asleep in his bed whilst Santa Claus places a can of Labatts lager in his stocking.


The tagline for the adverts who be “Malcolm the Mountie always gets his can.”

Advertisement