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Log is the mascot of Dreams, the UK's number 1 bed retailer. He is a tree log stump voiced by American actor John Goodman. He first appeared in 2021.
In the "Sleep Like a Log" campaign, a pun on the age-old expression "sleeping like a log", Log visits a Dreams store. Acting as a spokesperson for the company, the inanimate object offers tips for improving sleep. He extols the virtues of the Dreams range and their staff expertise, while a plethora of logs of all shapes and sizes (his friends) demonstrate that Dreams have a bed for every kind of body.
Shorter adverts show Log in comically draw moments to share useful sleeping tips. These include hilariously swooning over delivery men assembling his new bed and exercising.
At times, the voiceover who joins Log is provided by Welsh actress Joanna Page from Gavin & Stacey.
By late 2023, Log was replaced in the commercials by American actress Gillian Anderson (including ones with sleeping Team GB Olympians and Paralympians such as Tom Dean and Hannah Cockroft). Come 2025, the new mascots were a group of singing mattresses, led by Beddie, alongside his friends Snusan, Matty and Bedwina.