Juan Sheet is the mascot of kitchen roll brand. He is a Latino cleaning superhero, portrayed by actor Joe Ferrara.
The adverts involve the character suddenly appearing whenever a mess appears in a kitchen or if someone is dirty. His presence is announced by a Latino guitar riff. Juan uses a sheet of Plenty to clean the mess up to show how strong the product is (such as thick and strong). His catchphrases include "One sheet does plenty" and "Have you got Plenty wet?".
Trivia: The character's name is based on one sheet to show that one sheet of kitchen roll can clean up a lot. (It can also be a pun on one shit as well.)