The Hugglers are a family of yeti-like creatures that appeared in UK adverts for dairy company Anchor from 2015 to 2018.

There were four Huggler adverts, each one featuring a different branch of the family.

The first advert which promoted Anchor Cheddar was released in June 2015 and featured a husband and wife Huggler trying to have a peaceful picnic only to be interrupted by their young son with his ball.

A second advert launched in October 2015 to promote Anchor Spreadable. Set on Christmas Day, a young male Huggler is given a squeaky toy elephant by his grandmother (referred to as Grandma). He then constantly squeaks it all day, much to his mother's dismay. When it comes to nighttime, the mother relaxes and tucks into her buttered crumpet, only for her son to appear again and squeak the elephant.

A third advert was launched in July 2016 and like the previous advert, was advertising Anchor Spreadable. The advert features a adult male Huggler at a indoor childrens play centre called Squishy World with his two young daughters and talking on the phone to his wife. When hearing an announcement that the play centre is closing, the father tries to get his eldest daughter Isabella (Bella for short) to get out of the ball pool with sandwiches, but fails. Putting down his infant daughter, phone and his bags, the Huggler resorts to going into the ball pool, but ends up stuck and happily sees Bella leave the ball pool and eating the sandwiches. But joy turns to panic when he sees the infant daughter chewing on his phone and accidentally drops it, before the lights in the play centre go out.

A fourth and final advert was launched in July 2017 for Anchor Spreadable. It, like the Christmas advert, featured Grandma. She is seen looking in her fridge for butter. She comes across a tub of Anchor Spreadable and reads it out aloud, causing a smart speaker in her kitchen to tell her what is in the butter. Believing that it was the tub that spoke, she thanks it. Grandma's grandson and granddaughter watch the incident and believe that she is losing the plot and think that it's time they searched for a nursing home. However, the smart speaker hears what's said and reveals the nearest nursing home. The advert ends with an annoyed Grandma telling her grandchildren that she will outlive both of them.


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