Gio Compario is a fictional tenor who has been the mascot of Gocompare.com since 2009.
He is played by Welsh singer Wynne Evans.
In most adverts he has been in, Gio sings a song about the website to the tune of Over There.
In 2012, new adverts were launched featuring Gio being targeted or tortured by various celebrities (e.g. Sue Barker, Ray Mears, Stephen Hawking and Louie Spence) who wanted to "save the nation" from his annoying singing.
In the 2014 adverts, Gio made cameos as a bus driver whilst the focus was on the residents of a fictional Welsh town called Landofsavingmoneyandgettingtherightdealgogogocompare, which is Gio's hometown. But in July 2015, Gio returned as the main focus of the adverts.
In the 2019 adverts, Gio re-enacted various real life accidents by people. These adverts also included a man (also played by Evans) who narrates the events.