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Gio Compario is a fictional tenor who has been the mascot of Gocompare.com since 2009. In each advert he has been in, he sings a song about the website to the tune of Over There.

In 2012, new adverts were launched featuring Gio being attacked by various celebrities who wanted to "save the nation" from his annoying singing.

In the 2014 adverts, Gio made cameos as a bus driver whilst the focus was on the residents of a fictional Welsh town called Landofsavingmoneyandgettingtherightdealgogogocompare, which is Gio's hometown. But in July 2015, Gio returned as the main focus of the adverts.

He is played by Welsh singer Wynne Evans.