The Ad Mascot Wiki

Geoffrey the Giraffe is the mascot of toy store Toys R Us.

He first appeared in print adverts for Toys R Us (back then called Children's Bargintown) in the 1950s under the name of Dr. G. Raffe.

He was later renamed as Geoffrey and would be seen having a wife and two children.

He was originally hand drawn animated, before briefly becoming live action in 2001.