Dudley Sidebottom

Dudley Sidebottom Brand: Cadbury Land Nationality: United Kingdom Years active: 1998-2001 Designer(s): Simons Palmer Studio of origin: Spümcø Voiced by: Noddy Holder Quote: "Eeeee... That Was a Bit Of a Laugh Wasn't It?" "Look Out For New Cadbury Land Shush" Appearance and age Species: Human Hair color: Ginger Eye color: Blue Personal information Abilities: The only person who can access Cadbury Land Residence: Cocoa Road Friends: Buttons, Chomp, Curly Wurly, Freddo, Fudge, Giant Buttons, Mr. Cadbury, Shush, Wildlife Enemies: Doris Interests: Chocolate Replaced Preceded

Dudley Sidebottom was the icon of Cadbury's Cadbury Land snack line in the UK from 1998 to 2001. He is the main character of the ad campaign; an ordinary young boy who falls into a surreal, underground land whenever he visits the sweet shop at the bottom of Cocoa Road.

Background

Dudley Sidebottom and the rest of the Cadbury Land gang were introduced in August 1998, in an advertisement directed by John Kricfalusi (creator of The Ren & Stimpy Show) at his Spümcø studio, with later ad production handled by Chris Hauge of Passion Pictures. The brand, targeted to children between the ages of 4 and 9, proved a success, spawning merchandise and installing an attraction at Cadbury World based on the characters. The success of Cadbury Land only lasted three years, however, and ended in mid-2001 when Cadbury Schweppes rebranded itself as Cadbury Trebor Bassett, causing a shift in marketing directions.

Appearance

Dudley has a rectangular-shaped head, scruffy, ginger hair and a slight amount of freckles on his face, with blue pupils in his eyes. He wears a teal T-shirt with a blue stripe across it, blue shorts and red shoes with untied laces. He is sometimes drawn with glasses.

Gallery

Cadbury - Cadbury Land (1998, UK)

Dudley at Cadbury World