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Dudley Sidebottom
Dudley
Brand: Cadbury Land
Nationality: United Kingdom
Years active: 1998-2001
Designer(s): Simons Palmer
Studio of origin: Spümcø
Voiced by: Noddy Holder
Quote: "Eeeee... That Was a Bit Of a Laugh Wasn't It?" "Look Out For New Cadbury Land Shush"
Appearance and age
Species: Human
Hair color: Ginger
Eye color: Blue
Personal information
Abilities: The only person who can access Cadbury Land
Residence: Cocoa Road
Friends: Buttons, Chomp, Curly Wurly, Freddo, Fudge, Giant Buttons, Mr. Cadbury, Shush, Wildlife
Enemies: Doris
Interests: Chocolate
Replaced
Preceded

Dudley Sidebottom was the icon of Cadbury's Cadbury Land snack line in the UK from 1998 to 2001. He is the main character of the ad campaign; an ordinary young boy who falls into a surreal, underground land whenever he visits the sweet shop at the bottom of Cocoa Road.

Background[]

Dudley Sidebottom and the rest of the Cadbury Land gang were introduced in August 1998, in an advertisement directed by John Kricfalusi (creator of The Ren & Stimpy Show) at his Spümcø studio, with later ad production handled by Chris Hauge of Passion Pictures. The brand, targeted to children between the ages of 4 and 9, proved a success, spawning merchandise and installing an attraction at Cadbury World based on the characters. The success of Cadbury Land only lasted three years, however, and ended in mid-2001 when Cadbury Schweppes rebranded itself as Cadbury Trebor Bassett, causing a shift in marketing directions.

Appearance[]

Dudley has a rectangular-shaped head, scruffy, ginger hair and a slight amount of freckles on his face, with blue pupils in his eyes. He wears a teal T-shirt with a blue stripe across it, blue shorts and red shoes with untied laces. He is sometimes drawn with glasses.

Gallery[]


Cadbury logo

Current:
Buttons animals | Cadbury's Animals (2011 incarnation) | Cadbury Fingers | Caramel Bunny | Chuckle Beans | Freddo | Mr. Cadbury's Parrot | Marvellous Marching Band

International:
Buzz Bee | Cadbury Bunny | Caramello Koala

Former:
Cadbury Monsters | Cadbury's Animals (2003 incarnation) | Creme Eggs | Curly the Moose | Curly and Wurly | P.B. Jammer | Sour Beaner | Smash Martians | Wriggler

Cadbury Land:
Dudley Sidebottom | Buttons | Chomp | Curly Wurly | Giant Buttons | Mr. Cadbury | Shush | Wildlife | Yowie

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