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Dudley Sidebottom was the icon of Cadbury's Cadbury Land snack line in the UK from 1998 to 2001. He is the main character of the ad campaign; an ordinary young boy who falls into a surreal, underground land whenever he visits the sweet shop at the bottom of Cocoa Road.
Background[]
Dudley Sidebottom and the rest of the Cadbury Land gang were introduced in August 1998, in an advertisement directed by John Kricfalusi (creator of The Ren & Stimpy Show) at his Spümcø studio, with later ad production handled by Chris Hauge of Passion Pictures. The brand, targeted to children between the ages of 4 and 9, proved a success, spawning merchandise and installing an attraction at Cadbury World based on the characters. The success of Cadbury Land only lasted three years, however, and ended in mid-2001 when Cadbury Schweppes rebranded itself as Cadbury Trebor Bassett, causing a shift in marketing directions.
Appearance[]
Dudley has a rectangular-shaped head, scruffy, ginger hair and a slight amount of freckles on his face, with blue pupils in his eyes. He wears a teal T-shirt with a blue stripe across it, blue shorts and red shoes with untied laces. He is sometimes drawn with glasses.
Gallery[]
Current: International: Former: Cadbury Land: |