The Ad Mascot Wiki
Dudley Sidebottom

Brand: Cadbury Land
Nationality: United Kingdom
Years active: 1998-2001
Designer(s): Simons Palmer
Studio of origin: Spümcø
Voiced by: Noddy Holder
Quote: "Eeeee... That Was a Bit Of a Laugh Wasn't It?" "Look Out For New Cadbury Land Shush"
Appearance and age
Species: Human
Hair color: Ginger
Eye color: Blue
Personal information
Abilities: The only person who can access Cadbury Land
Residence: Cocoa Road
Friends: Buttons, Chomp, Curly Wurly, Freddo, Fudge, Giant Buttons, Mr. Cadbury, Shush, Wildlife
Enemies: Doris
Interests: Chocolate
Replaced
Preceded

Dudley Sidebottom was the icon of Cadbury's Cadbury Land snack line in the UK from July 1998 to July 2001. He is the main character of the ad campaign; an ordinary young boy who falls into a surreal, underground land whenever he visits the sweet shop at the bottom of Cocoa Road.

Background[]

Dudley Sidebottom and the rest of the Cadbury Land gang were introduced in July 1998, in an advertisement directed by John Kricfalusi (creator of The Ren & Stimpy Show) at his Spümcø studio, with later ad production handled by Chris Hauge of Passion Pictures, Jerry Hibbert and Graham Ralph of Silver Fox Films and Teddy Hall and Brian Larkin of The Animation People. The brand, targeted to children between the ages of 4 and 9, proved a success, spawning merchandise and installing an attraction at Cadbury World based on the characters. The success of Cadbury Land only lasted three years, however, and ended in July 2001 when Cadbury Schweppes rebranded itself as Cadbury Trebor Bassett, causing a shift in marketing directions.

Appearance[]

Dudley has a rectangular-shaped head, scruffy, ginger hair and a slight amount of freckles on his face, with blue pupils in his eyes. He wears a teal T-shirt with a blue stripe across it, blue shorts and red shoes with untied laces. He is sometimes drawn with glasses.

Gallery[]


Cadbury logo

Current:
Buttons animals | Cadbury's Animals (2011 incarnation) | Cadbury Fingers | Caramel Bunny | Chuckle Beans | Freddo | Mr. Cadbury's Parrot | Marvellous Marching Band

International:
Buzz Bee | Cadbury Bunny | Caramello Koala

Former:
Cadbury Monsters | Cadbury's Animals (2003 incarnation) | Creme Eggs | Curly the Moose | Curly and Wurly | P.B. Jammer | Sour Beaner | Smash Martians | Wriggler

Cadbury Land:
Dudley Sidebottom | Buttons | Chomp | Curly Wurly | Giant Buttons | Mr. Cadbury | Shush | Wildlife | Yowie