Digit Al is a robot character who served as the mascot for the UK's Digital Switchover campaign led by Digital UK, from 2006 to 2012.
Appearance[]
Digit Al is a white robot with mainly spherical features. He has round eyes and an antenna on top of his head, and a mouth that is almost always seen with a smile. In the middle of his body is the "Digital Tick" symbol, which was used to identify TVs that had a digital signal built in during the switchover period.
He originally had blue eyes with white pupils along with a blue mouth during his first few appearances in 2006, but was later changed to his current design the following year,