The Ad Mascot Wiki
Curly Wurly
Brand: Curly Wurly
Nationality: United Kingdom
Years active: 1998-2001 (UK)
Designer(s): Simons Palmer
Studio of origin: Spümcø
Quote: "Has anybody seen my house?"
Appearance and age
Species: Curly Wurly
Eye color: Black
Personal information
Abilities: Grows Curly Wurly bars in his farm
Occupation: Farmer
Residence: Cadbury Land
Friends: Buttons, Chomp, Dudley Sidebottom, Freddo, Fudge, Giant Buttons, Mr. Cadbury, Shush, Wildlife
Interests: Spending time at his farm
Disinterests: Forgetting his home
Curly the Moose
"Curly Wurly gets so busy growing Cadbury's Curly Wurlys on his little chocolate farm that he often forgets where he lives. So he just shouts "Has anybody seen my house?" and waits for his donkey called Keith to come and take him home."
—Curly Wurly wrapper
"Wind, sun, snow or just a bit of drizzle, you can bet Curly Wurly will be out growing more Curly Wurlys."
—Curly Wurly wrapper

Curly Wurly was the second icon used on the UK marketing for Cadbury's Curly Wurly, created as part of their Cadbury Land snack line from 1998 to 2001. He was Cadbury Land's farmer, harvesting Curly Wurly bars and having such an obsession that he would lose memory of where he lives.


He resembles a Curly Wurly bar, with a thin, flexible, wavy body, three arms and a waist shaped like an 'S'. He carries a purple bag of Curly Wurly seeds on his shoulder and wears a yellow straw hat and wellington boots.


Cadbury logo.png

Buttons animals | Cadbury's Animals (2011 incarnation) | Cadbury Fingers | Caramel Bunny | Chuckle Beans | Freddo | Mr. Cadbury's Parrot | Marvellous Marching Band

Buzz Bee | Cadbury Bunny | Caramello Koala

Cadbury Monsters | Cadbury's Animals (2003 incarnation) | Creme Eggs | Curly the Moose | Curly and Wurly | P.B. Jammer | Sour Beaner | Smash Martians | Wriggler

Cadbury Land:
Dudley Sidebottom | Buttons | Chomp | Curly Wurly | Giant Buttons | Mr. Cadbury | Shush | Wildlife | Yowie