The Ad Mascot Wiki
The Ad Mascot Wiki
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Brand: Birds Eye
Years active: 2010-2014
Appearance and age
Species: Polar Bear
Personal information
Captain Birdseye
Captain Birdseye

Clarence was the mascot of frozen food company Birds Eye from 2010-2014. He is a stuffed toy polar bear named after the company's founder Clarence Birdseye and voiced by Hollywood film star Willem Dafoe.

Clarence lived in a fridge and would appear when people opened their fridge door. He'd tell them what to eat Birdseye products.

In other commercials, the polar bear would turn up in other places such as a cafe by the Amalfi coast and a couple's living room.

In 2014, having done a "decent job", Clarence was dropped from the adverts due to the company having much bigger ambitions.