The Ad Mascot Wiki

The Chocolate Fireman is a character who only appears at the end of the Cadbury's Roses sponsorship for Coronation Street from 1997-2002

He rescues a cat and has a blue present given by a woman who is the cat's owner. His voice sounds very deep 

He can talk, only he says the word Now!

He is voiced by Lance Henriksen, who voices Kerchak The Gorilla from Disney's 1999 animated feature film Tarzan 

His favourite colour is yellow

The Fireman at the end version of Roses