The Admiral is a live-action/CGI mascot from the insurance company of the same name. He has a parrot on his shoulder which talks
On the adverts from 2002-2006, The Admiral and his parrot ask a crying insurance customer "Whatever is the matter?". The Admiral then tells the people to ask him which cheers them up (except one where he gets out of the chair and walks off crying). The crying people are three males and one female
In 2010, The Admiral changed to live-action to CGI, which he was a Russian doll. And later in 2013, the CGI adverts were became musical adverts, and then in 2014, the musical adverts were replaced by standard adverts.
In 2016, The Admiral returned to CGI, as a woman.
And then in 2019, It returned to CGI.