Oscar Smyth's secret plan for world domination:

I recently rewatched Christmas ads from the UK company "Smyths" and I have learned that Oscar Smyths is not only an eldritch creature but uses his imagination as a superweapon to take over the world and possibly the universe.

In the 2016 Christmas ad, he introduces himself on his planet and flies through the universe, befriending "best friends" which are actually life sized toys, and getting them to meet him in a congregation in a Smyth's store like a deranged cultish ritual. In the 2019 Christmas ad, he forces his toys to take part in an orchestra, like some sort of new ritual to gain power, before they hide from humans. In the 2020 Christmas ad, Oscar transforms an entire city's population into soul-less husks which look like toys. He even says the world is a toy, which is what Oscar views earth as. A toy. It is scary to see these life sized toys were once innocent humans. In the 2021 ad, Oscar continues his conquest for world domination, by infecting another city with his toy-like presence. This was around the time we found out that Oscar's second name is Smyths, which signifies that he is a literal child of the store and worships it like a god. The 2022 campaign saw Oscar attempting to use his twisted view of the world to successfully turn another city into a Smyths store, almost causing a casualty of a toy Therizinosaurus with ice cubes. The 2023 ad was different however, since Oscar, fortunately, had completely disappeared from the earth. It is unknown if his goal was in fact succeeded or not, but you can still see the lasting effects of his regime and his army of life sized toys. The store the kids walk into in that ad could have once been a civil and peaceful town, mangled into a store by a power hungry kid. This situation reminds me of politics in the Charmin bears ads.